Grubman notes that many LLCs function underneath a "doing business as," or DBA, name. Realizing you'll be able to go with a DBA that fulfills your marketing and advertising and trademark demands can alleviate a lot of the pressure of choosing the perfect business name after you start an LLC. https://njit-connect.njit.edu/rwd/responsive-discussion-board?dgs3235=3&rid3235=6487&tid3235=2202