I had an example of this lately using a client, Perkbox. Their platform site was ranking very well unintentionally. Without having being optimized for any precise key word. The meta title & h1 was concentrated all around ‘worker encounter platform’, which doesn’t have any look for demand. PPC specifically. https://claytonrvxyd.kylieblog.com/27233175/how-to-sell-seo-for-dummies