Adverteerders bestaan ondernemers wiens middelen en diensten aangeprezen worden via remedie aangaande reclame. U dan ook tegenkomt bijvoorbeeld internetreclame van Ikea, vervolgens is Ikea de adverteerder. When RTB started, there were still several inefficiencies in the auction process. Advertisers did not submit bid proposals simultaneously but were lined up in https://easypub.eu/