Q: How does schema.org relate to Fb Open Graph? Fb Open Graph serves its intent effectively, but it really won't offer the in depth info search engines like google really need to Increase the user experience. Schema markup gives a normal way for webmasters to construction their information for interpretation https://www.presta-addons-modules.com/en/opencart-seo-automatic-google-rich-snippets-json-ld-integration-opengraph-twitter-tags-schemaorg.html